Chapter thirteen was focused on the style of the writing you use. It can dramatically change whom your target audience is depending on how you use it. Certain words can be focused on certain audiences and vice versa. It all depends on, once again, whom you are trying to get your point across too. This can also greatly affect a claim in an argument. This chapter talked about three different "types of talk", they were High, Middle, and Low. With Low talk being the form of speech that we would probably use in text messages and other forms of communication with friends and family. An example of Low talk would be using the word "like" when you are trying to get your point across to your friends who are essentially and informal audience so there is no need to be worried about using "filler words" such as the word "like." With these types of "talk" also comes the vocabulary that one would use. This can also take an affect on who you are talking to. You probably would not use words such as "extrapolate" and "enormous" with children. They just simply would not understand what those mean, unless they are some sort of super human and was trained by their parents to learn big words since birth. But that's beside the point. When talking to an audience you should use words that can relate to the topic at hand and be able to correlate with your audience. Picking and choosing which words to use, can help you win or loose and argument. If you pick words that undermine your stance then where is that going to take you, NO WHERE BUT INTO THE GROUND. OBVIOUSLY. Let's get some common sense here people. But in all seriousness, the style of the writing you use along with the vocabulary that is being used in the writing can take you far or leave you struggling to catch a break.
